Personal Project
Exploring Poster Design Through Guided AI Workflows
Year
2026
Role
Designer
Creative Direction
Prompt Workflow Exploration
Tools
ChatGPT
AI image generation
Photoshop
Output
Fictional Concept Posters
Guided Creative Workflow
Concept Note
The poster designs in this project are fictional concept explorations. They are not real product campaigns, official brand work, or existing shoe designs.
This experiment was created to explore how AI can support poster design, visual experimentation, and creative direction through a guided workflow.
Project Overview
Exploring Poster Design Through Guided AI Workflows is a self-initiated design experiment focused on using AI as a creative support tool for poster design.
Instead of starting with one long prompt and hoping for a good result, I created a guided workflow where ChatGPT asks a series of category-based questions before generating the poster. Each question helps define the creative direction, from the subject and poster type to the visual style, composition, mood, typography, and final format.
The experiment started with a simple trigger prompt:
“I want to create a poster.”
From there, the workflow builds the poster direction step by step. The goal was to make the AI process feel less random and more intentional, closer to how a designer would explore a visual concept before creating the final output.
For this experiment, I explored conceptual shoe poster designs for different sports and lifestyle categories, including running, basketball, golf, skating, tennis, weight training, and hybrid fitness. These posters were created as fictional concept pieces and are not real product campaigns, official brand work, or existing shoe designs.
The focus of the case study is not just the final posters, but the creative process behind them: how structured prompts, guided questions, and designer-led decisions can help shape stronger AI-generated visual outcomes.
Reflection & Key Learnings
This experiment helped me understand how AI can support visual design when the process is guided with clear creative direction.
Instead of relying on one long prompt, I used a question-based workflow to shape each poster concept step by step. This made the process feel more intentional and helped create stronger, more focused visual outputs.
I also learned that the designer’s role remains essential. AI can generate visuals quickly, but it still needs human judgment to guide the concept, refine the direction, and decide what feels visually strong.
Overall, this project became an exercise in creative direction, prompt thinking, and visual experimentation. It showed me that AI works best when it is treated not as a shortcut, but as a tool that can help designers explore ideas with more structure and intention.