Gameloft Philippines
Visuals That Powered Global Gaming Hits
Year
2012 - 2015
Role
Multimedia Specialist
Tools
Adobe Photoshop
Adobe Illustrator
Working at Gameloft Philippines was a dream come true—a place where my passion for games met professional creativity. From 2012 to 2015, I started as a Web Artist, designing websites, Facebook apps, and digital assets for a wide range of top mobile game titles, including hits like Asphalt, Dungeon Hunter, and Modern Combat. Every project gave me the chance to combine my love for gaming with design, creating visuals that captured the excitement and energy of each game.
As I grew into a Multimedia Specialist, I became the bridge between project managers and creatives, ensuring every campaign maintained visual consistency while pushing creative boundaries. I worked on interactive campaigns, mobile ads, promotional websites, and event materials such as banners, booth designs, and minisites for high-profile launches like Iron Man 3, Despicable Me: Minion Rush, and Captain America: The Winter Soldier. Each asset was crafted to grab attention, tell a story, and immerse players in the world of the game even before they picked up their devices.
What made Gameloft truly special was the culture of creativity and collaboration. Every day, I was surrounded by people who shared my passion for games, pushing me to experiment, innovate, and think bigger. It wasn’t just marketing—it was bringing games to life, and being part of that process remains one of the most exciting chapters in my design career.
Web Banners
Capturing the Game’s Energy
Web banners at Gameloft had to do more than advertise—they needed to convey the thrill and action of each title instantly. I designed banners that reflected the fast-paced excitement of games like Spider-Man, Asphalt, and Modern Combat, using bold visuals, dynamic layouts, and animation cues to draw players in at a glance.
Balancing Brand, Story, and Focus
One of the biggest challenges was ensuring banners were never too noisy or too dull, especially across different sizes and formats. Each composition required careful attention to hierarchy and visual focus—deciding where the viewer’s eye should land first while still communicating the story and essence of the game. This delicate balance ensured that every banner was both impactful and clear, capturing the energy of the game without overwhelming the audience.
Turning Clicks into Engagement
Beyond visuals, the banners were designed to guide player interaction. Through thoughtful composition, hierarchy, and call-to-action placement, each banner became an effective touchpoint that drove engagement, built anticipation, and amplified campaign performance.
Designing for Impact Across Platforms
Web banners needed to perform on multiple platforms, from game portals to partner websites. I ensured that layouts, messaging, and visuals were adaptable and optimized for different sizes and devices without losing their energy or storytelling power.
Facebook Game Promotions
At Gameloft, Facebook wasn’t just a social platform—it was a place to bring games to life outside the app. I designed interactive promotions for a wide range of titles, including Despicable Me: Minion Rush, Iron Man 3, and many more, turning social campaigns into engaging mini-game experiences.
A key focus of these projects was gamification—using game mechanics like challenges, points, and rewards to make interactions fun, motivating, and social. By integrating these elements into each promotion, I was able to boost player engagement, encourage social sharing, and deepen connections with the game, all while reinforcing brand identity.
My role centered on crafting visually striking and intuitive interfaces that made gameplay immediately understandable and enjoyable. Each layout, animation, and interactive element was designed to balance fun and clarity, ensuring players could jump in, participate, and feel rewarded for engaging.
These Facebook promotions weren’t just marketing assets—they were mini gaming experiences, creating excitement around launches, extending the game’s reach, and turning casual viewers into active participants.
Promotional Websites
Immersive Storytelling
These weren’t ordinary websites—they were interactive portals into the world of each game. I designed layouts, visuals, and interactive elements that captured the essence of titles like Order & Chaos Online and World at Arms, creating experiences that felt like an extension of the gameplay itself. Every detail—from character introductions to in-game mechanics highlights—was crafted to tell a story and immerse players.
Seamless User Experience
Building interactive, game-inspired websites required careful planning to ensure usability. I focused on intuitive navigation, responsive layouts, and smooth interactions so that players could explore campaigns, trailers, and features effortlessly, without losing the excitement or narrative of the game.
Engagement and Interaction
I incorporated unique interactive elements—mini games, animations, and dynamic content—that made each website stand out and kept users engaged. This approach transformed standard marketing websites into playful, memorable experiences, aligning with the energy of the game while encouraging exploration and action.
Iron Man 3: The Official Game Marketing Assets
For Iron Man 3: The Official Game, I designed a dynamic suite of promotional materials that spanned both digital and physical channels. From high-impact in-package flyers and online banners to event-ready pull-up displays, each asset was crafted to capture the energy, excitement, and heroics of the Iron Man universe.
The challenge was to maintain brand precision while delivering bold, eye-catching visuals that could engage fans instantly across different formats. Every composition, graphic element, and layout was carefully considered to tell a story, guide attention, and create a sense of anticipation for the game.
This project showcased my ability to blend creativity with strategy, ensuring that each asset not only looked visually striking but also enhanced fan engagement, amplified brand visibility, and energized audiences both online and at events.
Despicable Me: Minion Rush – Marketing Assets
For Despicable Me: Minion Rush, I designed a lively suite of marketing assets that brought the mischievous energy of the Minions to life. From interactive Facebook games to vibrant web banners and eye-catching flyers, each piece reflected the charm, humor, and personality of Universal Studios’ beloved characters.
The challenge was to translate the playful world of the Minions into engaging marketing materials that resonated with fans while maintaining brand consistency. Every design element—from color choices and typography to animations and layout—was crafted to capture attention, convey the story, and create an immersive, fun experience for players.
These assets weren’t just visually appealing—they boosted player engagement, elevated the game’s visibility across digital platforms, and extended the excitement of the game beyond the screen. This project showcased my ability to blend creativity, brand alignment, and strategic design to deliver memorable, interactive experiences.
Other Creative Works
