Gameloft Philippines
Visuals That Powered Global Gaming Hits
Year
2012 - 2015
Role
Multimedia Specialist
(Started as Web Artist)
Tools
Adobe Photoshop
Adobe Illustrator
Industry
Mobile Gaming
Company Context
Gameloft is an international video game developer and publisher specializing in mobile games. The company produces a wide range of titles, from original franchises to games based on well-known entertainment properties, reaching players through app stores and digital platforms around the world.
During my time at Gameloft Philippines, the studio supported the development and marketing of several popular mobile titles, including Asphalt, Dungeon Hunter, and Modern Combat, as well as licensed games tied to major film releases. These games were promoted through coordinated marketing campaigns designed to build awareness, attract new players, and support global launches.
To support these efforts, the marketing team produced a variety of digital and promotional materials across multiple channels. These assets helped communicate each game’s style, features, and story while maintaining consistency with the brand identity of both the game and its associated partners.
Project Overview
During my time at Gameloft Philippines, I contributed to the creation of marketing visuals supporting several mobile game titles and promotional campaigns. My work focused on designing assets that translated each game’s visual identity and gameplay style into compelling materials used across digital channels.
These materials appeared in a variety of campaign touchpoints, including web banners, interactive Facebook promotions, and promotional websites. They were used to support game launches, highlight new features, and attract players across online platforms.
Each project required adapting the visual style of the game into formats suited for marketing and advertising. The challenge was maintaining strong brand recognition while ensuring that every asset remained clear, engaging, and effective across different platforms and screen sizes.
Responsibilities
In this role, I supported the visual execution of marketing campaigns for multiple mobile game titles. I worked closely with project managers, developers, and marketing teams to produce promotional visuals aligned with each game’s art direction and campaign goals.
My responsibilities included:
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Translating game art styles into marketing visuals
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Creating assets for digital campaign rollouts
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Adapting designs across multiple platforms and formats
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Maintaining visual consistency across campaign materials
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Supporting promotional launches and marketing initiatives
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Collaborating with project managers and creative teams
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Preparing production-ready assets for deployment
Work Categories
Marketing campaigns for mobile games require a wide range of visuals across different platforms. During my time at Gameloft, I created assets used throughout the promotional lifecycle of a game—from early awareness campaigns to launch promotions and player engagement initiatives.
The following sections highlight selected work from key areas of these campaigns:
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Web Banners
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Facebook Game Promotions
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Promotional Websites
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Game Launch Marketing Assets
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Other Creative Works
Together, these examples show how visual design was used to support game promotion, communicate the personality of each title, and engage players across multiple channels.
Web Banners
Banner ads were widely used in Gameloft’s marketing campaigns to promote new game releases, feature updates, and limited-time events. These placements appeared across gaming portals, partner websites, and online advertising networks where they served as an early visual introduction to the game.
Design Approach
My goal was to translate the energy and visual identity of each game into compact advertising formats. I focused on building layouts that highlighted key characters, action-driven moments, and promotional messaging while keeping the design clear and readable at small sizes.
Key Focus
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Clear focal points for quick visual recognition
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Strong character or gameplay imagery
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Readable messaging within limited space
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Visual consistency with the game’s art style
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Adaptable layouts for multiple banner sizes
Facebook Game Promotions
Facebook was an important platform for promoting Gameloft titles and engaging players outside of the game itself. Campaigns often featured interactive promotions tied to game launches, updates, or special events, allowing players to participate directly through social media.
Design Approach
For these campaigns, I designed visual interfaces and assets that supported interactive experiences such as mini-games, challenges, and reward-based activities. The goal was to create layouts that were visually engaging while remaining intuitive enough for players to understand quickly.
Interaction Focus
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Clear visual cues to guide player interaction
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Playful layouts aligned with each game’s style
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Simple interfaces for quick participation
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Visual feedback that reinforced rewards and progress
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Consistent branding across promotional screens
Promotional Websites
Promotional websites were created to showcase upcoming game releases and highlight key features, characters, and gameplay mechanics. These sites served as central hubs where players could explore trailers, screenshots, and campaign information related to each title.
Design Approach
My work focused on creating layouts that reflected the visual style and atmosphere of each game. By combining character artwork, environment visuals, and structured content sections, the sites helped introduce players to the game world while guiding them through the main features.
Experience Elements
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Visual layouts inspired by the game’s art direction
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Clear navigation between key sections and content
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Structured presentation of features and game highlights
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Integration of trailers, screenshots, and promotional media
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Consistent branding throughout the site
Game Launch Marketing Assets
Major game releases often required coordinated marketing campaigns across both digital and physical channels. For titles such as Iron Man 3: The Official Game and Despicable Me: Minion Rush, I contributed to the creation of promotional materials designed to support global launches and promotional events.
Campaign Execution
These campaigns required adapting the visual identity of well-known entertainment franchises into marketing assets that could quickly capture attention while remaining consistent with brand guidelines. The designs needed to work across different formats while maintaining a cohesive visual presentation tied to the game and its associated film property.
Experience Elements
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Visual layouts inspired by the game’s art direction
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Clear navigation between key sections and content
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Structured presentation of features and game highlights
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Integration of trailers, screenshots, and promotional media
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Consistent branding throughout the site
Other Creative Works
In addition to campaign-focused assets, I also worked on a variety of supporting visuals created for different marketing initiatives during my time at Gameloft. These projects varied in scope and format, depending on the needs of each campaign or promotional activity.
The examples below include selected graphics produced for online promotions, marketing materials, and other creative initiatives connected to game releases and brand campaigns.
Reflection & Key Learnings
Working at Gameloft gave me the opportunity to design for globally recognized mobile game titles and large-scale marketing campaigns. The experience taught me how to translate a game’s visual identity into promotional assets that could engage players across different platforms and formats.
Designing for entertainment brands also required balancing creativity with consistency. Each asset needed to capture the excitement and personality of the game while staying aligned with established art direction and franchise guidelines.
This role strengthened my ability to adapt designs across multiple campaign touchpoints—from banner ads and social promotions to promotional websites and launch materials. It also reinforced the importance of collaboration, as successful campaigns relied on close coordination between designers, project managers, and marketing teams.