Gameloft Philippines
Visuals That Powered Global Gaming Hits
Year
2012 - 2015
Role
Multimedia Specialist
(Started as Web Artist)
Tools
Adobe Photoshop
Adobe Illustrator
Industry
Mobile Gaming
Company Context
Gameloft is a global video game developer and publisher behind mobile titles such as Asphalt, Dungeon Hunter, and Modern Combat, alongside games based on major film and entertainment properties.
At Gameloft Philippines, the marketing team supported global game launches and ongoing promotions, translating the identity, characters, and worlds of each title into campaigns across digital, social, and promotional channels. Working across both original games and licensed properties meant every campaign needed to feel distinctly Gameloft while staying true to the visual identity of the title or franchise.
Project Overview
My work at Gameloft focused on creating visual experiences that brought the personality and energy of each game into its marketing. I designed across a mix of digital and promotional formats, from web banners and interactive Facebook campaigns to promotional websites and launch materials.
The projects ranged from original Gameloft titles to licensed entertainment properties, each with its own visual language, audience, and campaign needs. This meant adapting to very different game worlds while keeping the creative direction recognizable and consistent across every touchpoint.
The challenge was making each campaign feel like a natural extension of the game itself, capturing its characters, atmosphere, and sense of action while communicating the promotional message clearly.
Responsibilities
I worked across creative production and campaign execution, helping translate game art direction into marketing-ready visuals while keeping each project consistent across different formats and touchpoints.
My responsibilities included:
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Adapting game visuals for campaigns
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Building layouts across multiple formats
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Maintaining visual consistency
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Supporting launch and promotional campaigns
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Coordinating with project managers and creatives
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Preparing final assets for production
Work Categories
The work spanned different ways players encountered and engaged with Gameloft titles outside the games themselves, from quick advertising touchpoints to interactive promotions and launch campaigns.
Selected work is grouped into:
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Web Banners
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Facebook Game Promotions
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Promotional Websites
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Game Launch Marketing Assets
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Other Creative Works
Web Banners
Banner ads were widely used in Gameloft’s marketing campaigns to promote new game releases, feature updates, and limited-time events. These placements appeared across gaming portals, partner websites, and online advertising networks where they served as an early visual introduction to the game.
Key Focus
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Clear focal points for quick visual recognition
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Strong character or gameplay imagery
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Readable messaging within limited space
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Visual consistency with the game’s art style
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Adaptable layouts for multiple banner sizes
Facebook Game Promotions
Facebook was an important platform for promoting Gameloft titles and engaging players outside of the game itself. Campaigns often featured interactive promotions tied to game launches, updates, or special events, allowing players to participate directly through social media.
Interaction Focus
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Clear visual cues to guide player interaction
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Playful layouts aligned with each game’s style
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Simple interfaces for quick participation
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Visual feedback that reinforced rewards and progress
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Consistent branding across promotional screens
Promotional Websites
Promotional websites were created to showcase upcoming game releases and highlight key features, characters, and gameplay mechanics. These sites served as central hubs where players could explore trailers, screenshots, and campaign information related to each title.
Experience Elements
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Visual layouts inspired by the game’s art direction
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Clear navigation between key sections and content
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Structured presentation of features and game highlights
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Integration of trailers, screenshots, and promotional media
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Consistent branding throughout the site
Game Launch Marketing Assets
Major game releases often required coordinated marketing campaigns across both digital and physical channels. For titles such as Iron Man 3: The Official Game and Despicable Me: Minion Rush, I contributed to the creation of promotional materials designed to support global launches and promotional events.
Experience Elements
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Visual layouts inspired by the game’s art direction
-
Clear navigation between key sections and content
-
Structured presentation of features and game highlights
-
Integration of trailers, screenshots, and promotional media
-
Consistent branding throughout the site
Other Creative Works
In addition to campaign-focused assets, I also worked on a variety of supporting visuals created for different marketing initiatives during my time at Gameloft. These projects varied in scope and format, depending on the needs of each campaign or promotional activity.
The examples below include selected graphics produced for online promotions, marketing materials, and other creative initiatives connected to game releases and brand campaigns.
Reflection & Key Learnings
Working at Gameloft gave me the opportunity to design for globally recognized mobile game titles and large-scale marketing campaigns. The experience taught me how to translate a game’s visual identity into promotional assets that could engage players across different platforms and formats.
Designing for entertainment brands also required balancing creativity with consistency. Each asset needed to capture the excitement and personality of the game while staying aligned with established art direction and franchise guidelines.
This role strengthened my ability to adapt designs across multiple campaign touchpoints—from banner ads and social promotions to promotional websites and launch materials. It also reinforced the importance of collaboration, as successful campaigns relied on close coordination between designers, project managers, and marketing teams.