OSRP, LLC.
Shaping Digital Marketing for Global Giants
Year
2011 - 2012
Role
Web Designer
Tools
Adobe Photoshop
Adobe Illustrator
I began my journey at OSRP, LLC., the Philippine arm that would later evolve its focus toward supporting PCM, Inc., a US-based leader in IT solutions. PCM partnered with global giants like Apple, HP, and Lenovo, providing technology services to businesses, government, and education.
From September 2011 to September 2012, I played a pivotal role in crafting digital marketing assets that brought these brands closer to their audiences. My work spanned EDMs, web banners, and microsites—each designed not just to look good, but to strengthen brand identity, boost visibility, and drive measurable results.
Whether it was creating web banners that helped Apple cut through the noise or designing EDMs that fueled HP’s campaigns, every project was an exercise in blending creativity with strategy. My goal was simple: make every pixel work harder, turning marketing objectives into digital experiences that truly engaged.
Web Banners
Why Web Banners Matter
Web banners are more than just graphics—they’re the first touchpoint where users encounter a brand online. During my time designing for top tech companies like Apple, HP, and Lenovo, I focused on creating banners that communicated each brand’s voice clearly and effectively. Even within a small space, the design needed to be visually striking, purposeful, and instantly recognizable.
Designing to Grab Attention
Creating banners may seem simple, but it comes with unique challenges. You have only a few seconds to capture attention, communicate a message, and guide user behavior. Each format, size, and platform comes with its own constraints, and strict brand guidelines leave little room for error. Every element—layout, typography, color, and imagery—must work in harmony to make every pixel pull its weight.
Making Every Pixel Count
Web banners are critical touchpoints for building brand presence. They capture attention in crowded digital environments, reinforce brand consistency across campaigns, and drive engagement through clicks, awareness, or other desired actions. A well-designed banner doesn’t just decorate a page—it amplifies the brand, communicates instantly, and supports measurable campaign goals.
From Design to Impact
To meet these challenges, I combined clean layouts with strategic typography and purposeful color schemes. Each banner was crafted to be visually engaging while staying true to the brand’s identity. From designs that elevated Apple’s campaigns to banners that boosted HP’s visibility, I transformed limited digital real estate into high-impact touchpoints. The result was a suite of banners that captured attention, reinforced brand identity, and encouraged users to take meaningful action.
Electronic Direct Mail (EDM)
The Power of the Inbox
EDMs are more than just emails—they’re a direct line to an audience and an opportunity to make a brand’s presence felt. While designing for tech leaders like Apple, HP, and Lenovo, I focused on creating emails that stood out in crowded inboxes, conveyed the brand’s voice with clarity, and motivated readers to take action.
Designing to Capture Clicks
Crafting an effective EDM comes with unique challenges. Limited space, short attention spans, and the need for instant clarity meant every layout, image, and call-to-action had to work together seamlessly. Each design had to guide the reader naturally through the message while staying true to the brand’s identity, turning complex information into something simple, compelling, and actionable.
Designing to Capture Clicks
Crafting an effective EDM comes with unique challenges. Limited space, short attention spans, and the need for instant clarity meant every layout, image, and call-to-action had to work together seamlessly. Each design had to guide the reader naturally through the message while staying true to the brand’s identity, turning complex information into something simple, compelling, and actionable.
From Open to Action
EDMs are critical for engagement, retention, and conversions. A well-designed email doesn’t just inform—it inspires users to explore products, participate in campaigns, or respond to promotions. Each piece became a strategic touchpoint, strengthening brand recognition, nurturing relationships, and driving measurable marketing results.
Promotional E-Cards
Promotional e-cards are small digital experiences that combine creativity, messaging, and delight. During my time at OSRP, I designed e-cards for a wide range of tech brands and partners, crafting visually engaging messages that instantly communicated offers or announcements while staying true to each brand’s identity.
The challenge was creating meaningful interactions in a single screen. Every visual element, layout, and design choice had to work together to tell a story quickly and memorably, whether it was celebrating a launch, promoting an offer, or simply surprising the user.
These e-cards became moments of connection—a way to engage audiences creatively, strengthen brand personality, and leave an impression that went beyond typical marketing touchpoints. By balancing clarity, aesthetics, and brand consistency, I turned each e-card into a micro-experience that resonated with users.
Websites
Designing Engaging Websites
Websites are more than pages—they’re a brand’s digital home, the place where users explore, interact, and form lasting impressions. At OSRP, I designed websites for PCM-related platforms that combined visual appeal with functional clarity, ensuring every page invited users to engage and explore.
Creating Seamless User Experiences
From responsive layouts to intuitive navigation, every design decision was made with the user in mind. I focused on clear information hierarchy, consistent branding, and smooth interactions across devices, making sure that users could accomplish their goals effortlessly while enjoying a cohesive, visually engaging experience.
Simplifying Complex Platforms
These websites often involved multi-page, feature-rich platforms with complex information. By thoughtfully organizing content and designing intuitive flows, I turned complexity into clarity. The result was digital destinations that were approachable, memorable, and strategically aligned with each brand’s goals—delivering both usability and impact.
Photo Manipulation
Photo manipulation is where creativity meets precision. I transformed raw product images into striking visuals that felt alive and immersive, experimenting with composition, lighting, and perspective to make each piece tell a story.
Working across diverse tech brands, I focused on crafting imagery that felt purposeful and intentional—whether emphasizing a product’s features, creating a sense of scale, or placing it in unexpected, imaginative environments. Every edit, blend, and color adjustment was carefully considered to make the final image feel cohesive and polished while still surprising the viewer.
This work allowed me to push the boundaries of visual storytelling. By turning static products into dynamic experiences, the images not only showcased the items but also created a sense of mood, narrative, and engagement that went beyond traditional marketing visuals. Each piece became a moment for viewers to connect, explore, and remember.